We’ve Got a Crisis on Our Hands

It’s a nightmare scenario: your company has tweeted something inappropriate, and now everyone online is talking about it. What should you do? Drexel professor Min Lee is here to save your social media presence. View transcript.

About Min Lee

Min Lee is an assistant professor at the communication department, where she teaches courses in public relations, communication theory and research methods. Prior to joining Drexel in 2016, Min was a tenure-track faculty in the department of communication at Saint Louis University.

Min’s research focuses on social media strategies for relationship and reputation management in PR, as well as examining media messages of public health issues and its psychological and behavioral effects on the public. She has received several rewards from this stream of work, including top paper and poster awards from National Communication Association (NCA), Association for Education in Journalism and Mass Communication (AEJMC) and International Public Relations Research Conference (IPRRC).

She has published over a dozen peer reviewed articles in academic journals including New Media and Society, Cyberpsychology, Behavior, and Social Networking, Journal of Public Relations Research, Public Relations Review, Corporate Reputation Review, Journal of Health Communication, and Health Communication.